Adam Werbach has been at the vanguard of the sustainability movement since high school when he founded a national organization of over 30,000 student volunteers who mobilized around environmental projects. A few years later, at the age of 23, he was elected the national President of the Sierra Club – the youngest in its 100+ year history.
In 2004, Adam turned the environmentalism movement on its head by publicly decrying its outdated thinking and lack of progress, given the scope of its mission. He challenged its followers to link their goals to other broad social and economic ones in order to have more impact.
Source: Peak Prosperity
It just does not make sense to constantly make new things from the things we have that are good. It doesn’t make us happy. It is expensive. The formal economy, in durable goods from toasters to bicycles to camping equipment to kids clothing to clothing, is about a trillion dollars a year in the United States – a trillion dollars a year. The informal market for that is much bigger. That means every time you borrow something from your dad, or you give maternity clothes to your sister, or you give a hand-me-down to someone else, or a neighbor borrows a shovel, that happens many, many more times than if you go to a store. It is decreasing, actually, because of the separation that we feel in the communities we live in. What ends up happening is, it is easier to order something on Amazon.com than to ask a neighbor and see if they have it.
What we haven’t seen is the same type of software technology and care and marketing, frankly, to the informal economy as we have in the formal economy. So when we start having the same things, you would expect to see when you go to Amazon.com to know when it is available, to see a picture of it, to be able to get it delivered. The things that you have in your friends’ closets, I think the world is going to start choosing that just because it is easier, it makes sense, it saves money. Actually, in the end, it is more fun to see your friends than to click around online. I actually think it is inevitable. The challenge is, we don’t yet have enough people throwing themselves into it. I think that is why the dialog we are having today is so important and what you are trying to bring about.
Things are the way they are because we made rules to make them like this. We have to change that. We change that with recycling. That has to be a step. Recycling didn’t exist 30 years ago in America. Now most people understand that you don’t throw away valuable resources. Reuse will similarly be a norm. In the same way, we spend lots of care buying things and bringing them into our home. We will understand that maintaining those things and putting them into other people’s hands will be similarly an important and well-respected pathway.