• Monday, May 07th, 2012
Source: Montreal Gazette
Tucked into a small office in the Town of Mount Royal is Four Green Steps, a young, eco-friendly company that encourages people to live a better, longer life by going green.
Its comprehensive website shows people how to live sustainably by purchasing green products, reading about green practices and participating in green initiatives…
Each step represents a different aspect of the enterprise. Step one: the Marketplace, where more than 50,000 green products are sold. Step two: Infozone, where news on environmental issues is located. Step three: Community, where recipes, blogs and videos on sustainable living are posted. Step four: School Program, where schools around the world can download eco-conscious curricula.
The Marketplace finances the company and was the Yarrows’ first priority. Four Green Steps brings together merchants who sell green products, such as bath salts, organic bed sheets or jewellery made from reclaimed materials, and consumers who want to live a healthier, more eco-friendly life. Despite creating the marketplace for a greater purpose, Jaye admits their approach was risky.
Category: Economics
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